Dentists are integral members of the society. Everyone is required to see a dentist at least once every 6 months, or more depending on a person’s dental health status. Because dental care is a basic human need, especially in this modern era, the dental industry logically follows to be a lucrative industry. Yet over and above this necessity factor, a thorough look at the situation reveals several other reasons that underlie the apparent growth of the dentistry industry. Get to know a few of them:
Increased Intake of Sugary Foods
In recent years, the amount of sugar present in the food made available to the consumers has significantly increased. Candies and sweetened beverages are easily accessible to anyone. A Department of Agriculture report even stated that in the period 2015-2016 alone, the intake of sweetener was pegged at approximately 24 lakh tonnes. Alongside this alarming trend is the worsening of dental health problems that can range from simple (e.g. cavity, halitosis, teeth sensitivity) to serious (e.g. gingivitis, broken teeth, impacted wisdom tooth). More and more patients will, therefore, seek the expertise of a general dentistry practitioner and other specialists, further substantiating that indeed the market demand for sugar and sweeteners complements the dentistry industry.
Onset of Informed Consumerism
Back then, the most common remedy for ordinary toothaches was herbal medicine. Now, however, informed consumers know better than to let toothaches persist without consulting a dentist. The problem may aggravate if no immediate care is provided.
The dentistry industry is very much dictated by market forces, including technological forces. Indeed, technology has helped raise consumer’s awareness on dental-related products and services. The more informed the consumers are, the higher the demand for competent dentists. This is to say that existing patients or would-be patients know the importance of regularly seeking dental services, whether a problem exists or not. Informed consumers treat dentists as strategic partners, advocate dental preventive measures, and welcome frequent dental visits. Because of the demand increase, the entire dentistry industry has easily become a thriving business niche.
Technology not only shapes consumers’ behaviors and thoughts. It also optimizes the work of the dentists, increases work efficiency, and upgrades the prices of dental products and services. The emergence of Invisalign braces, for example, that replaced conventional braces, has encouraged more patients to correct dental misalignments without the previous worry of wearing visible brackets. Invisalign costs slightly higher than conventional braces, yet the value for money is guaranteed. Laser technology for cleaning and whitening, another dental breakthrough, is also bringing in more people as it provides quicker results and greater comfort. In this day and age of informed consumerism, price is immaterial where the benefits are concerned.
The emergence of e-medical and e-dental appointments is another technological breakthrough. It is expected to change the game immensely that it is worth discussing separately. Primarily, innovators are creating web-based applications that connect both medical and dental practitioners all over the world together in one digital space. Through this online portal, patients from different countries can book appointments with specialists anywhere in the world for consultations that happen online. The process is convenient and the choices are wide for consumers. Dentists, meanwhile, gain a wider client base.
If you want to learn more about e-dental applications, you can pop over here. Some are running already and you may want to familiarize yourself with the system in advance as you never know when you might need one.
Formation of Strategic Alliances
Although not too many people see dentists as entrepreneurs, the truth is that dentists are businessmen cloaked in white coats. They, too, form strategic partnerships with both private and public organizations to broaden their knowledge, sharpen their skills, and widen their client base. For instance, it’s common to see dental practitioners tie up with insurance companies that have a ready market. This way, dentists also earn a ready market of patients without doing hard marketing, while still getting referrals and walk-in traffic to their clinic. Because of strategic alliances, dental practitioners can establish multiple streams of income which only further drives the growth of the entire industry.
Taking all factors together – the increased concern for dental health, heightened awareness for proper dental care, technological innovations, strategic partnerships – dental visits are no longer just one-time, big-time affairs, unlike before. Visits are regular and sometimes done across different specialists. Anyone who is planning to pursue a dental career is bound to achieve a steady stream of income.